As one of the most popular forms of communication in the world, SMS has become a favorite channel for advertisers to reach out to their audience. Everywhere we go, billboards and TV shows try to convince us that we should “Text MAGIC to 9340″, with promises of goodies like free ringtones and coupon codes.
, a Canadian startup launching today, is looking to help you create your own SMS campaign. The service is currently live in Canada, but is still smoothing some things out with American carriers so it may not work quite yet on your phone (the company says any issues should be resolved over the next few weeks).
Poll Everywhere replaces expensive proprietary hardware-based response systems with standard web technology. It’s the easiest way to gather live responses in any venue: conferences, presentations, classrooms, radio, tv, print — anywhere. Its simplicity and flexibility are earning rave reviews.